Milkshake energy. Protein credentials.
A single-serve, plant based shake that can be blended in the pouch. Tastes like dessert, but the label says otherwise.
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Most protein shakes taste like protein shakes. We thought that was unnecessary.
What do you mean the pouch is a blender bottle?
Wit protein shakes come dry, so you can toss it in your gym bag or carry-on. When you're ready, just add water or milk, shake it right in the pouch, and drink. No fridge. No blender bottle. No prep.
Twist off the cap
Pour in your favorite milk or water.
Reseal the cap. Shake. Indulge.
What's inside?
Plant-based, no artificial sweeteners, no artificial ingredients, and sensible sprinkles of your favorite indulgences.
Pea and Oat Protein
Oat Milk Powder
Pea Protein Puffs
Frequently Asked Questions
What is WIT?
+WIT is a plant-based protein milkshake in a portable pouch. Add water, shake it up, and drink straight from the pack—no blender, shaker bottle, or cleanup required.
How do I make it?
+Open the pouch, add water, close the cap, and shake well. The pouch is designed to mix and drink from, so it's the only container you need.
How much protein is in each pouch?
+Each WIT milkshake contains 21–22 grams of plant-based protein and 120–140 calories, depending on the flavor.
What kind of protein does WIT use?
+WIT uses a blend of pea and oat protein.
Does it actually taste like a milkshake?
+That's the idea. WIT combines a creamy shake base with crunchy protein crisps, freeze-dried fruit, and touches of real indulgence like cookie pieces. It's not merely "good for plant protein." It's made to be something you genuinely look forward to.
Is WIT dairy-free?
+Yes. Every WIT flavor is plant-based and dairy-free.
What flavors are available?
+WIT is launching in Chocolate, Strawberries & Cream, and Cookies & Cream. More flavors are on the way!
How much water should I add?
+Add up to 11 ounces of cold water or milk directly to the pouch. Use a little less for a thicker, richer shake or more for a lighter consistency.
When should I drink WIT?
+Whenever you need convenient protein: after a workout, between meetings, while traveling, or anytime preparing a full meal isn't realistic.
Does WIT need to be refrigerated?
+The unopened dry pouch does not need to be refrigerated. Just add cold water when you're ready to enjoy it. Once mixed, it's best enjoyed right away.
Is WIT gluten-free or soy-free?
+This varies by flavor. We clearly label ingredients and allergens on every pouch so you can choose the right option for your needs.
Where can I buy WIT?
+WIT is coming soon. Join our email list to be the first to hear about launch timing, product drops, and where to find us.